If you want to change something you have to irritate and question all proven concepts.  If you don’t reconsider today’s status quo you will not be able to change it tomorrow.

• conquer a new market: national and international
• basics and terms: market-analysis and -segmentation,  USP, UAP, UEP, product- versus customer-focus ,  customer loyalty, differentiation between B2B and B2C
• clear definition of the role marketing plays in your company: ressources and instruments
• developing efficient marketing strategies
• developing competitive strategies to get in the lead in terms of quality, time, price and leadership
• marketing structure: planning – strategy – organisation – controlling – monitoring
• analyse and deal with target- and style groups, owners and opinion leaders
• corporate identity and corporate communication
• referral marketing

Step by step we analyse, evaluate and work on the whole process of customer contact, beginning with market analysis through to complaint strategy.